More and more golf clubs are seeing a decline in memberships coming in. To be successful, more club managers and owners are having to think outside of the box to help keep the club open and gaining more members. There are a variety of reasons why memberships go on the decline year after year. However, if you have a great club with awesome courses and perks, all you need is a little effort to get the memberships rolling back in. Below are some tips to get you started.
Current Member Incentives
One great way to get new members into your golf club is by offering incentives to your current ones for bringing in a new member. Many statistics show that more people join clubs when they are specifically invited to them. If you add an incentive to members, you will be ensuring you keep your current members while gaining new ones. When it comes to golf, most people only play when they can do so with friends or family members. The more generous you make your incentives to bring in referral members, the more effort they will put into it. Don’t think short-term when offering the perks. The lifetime benefits of a member can far outweigh the costs of the incentives you offer right now.
Use A Management Company
One great way to get new members is by hiring a golf club management company to help give you a fresh perspective on how you run your business. A reputable company such as the one found at www.troon.com can help you find new and creative ways to run a more successful golf club and bring in new members. A good management company can create a customized plan to set into play for your business to achieve more success. They will give you creative ideas to try and check out all facets of your business to find what is and is not working for you.
These are just a few of the tips that any golf club can use to try and bring in new members. Keep in mind, however, that sometimes the new members are the ones that you lost before. If you change things on your courses or what you offer with your memberships, reach out to them and invite them to come back. You never know how many old members might return.
